B2B: Tackling SEO
At CrowdSurf we know all to well that without SEO, it is impossible to get new visitors to your site. Without visitors, you cannot grow your business. SEO helps search engines find you and raises you higher in the rankings. SEO is complicated, and it is in your best interests to either hire someone to assist in improving your SEO or work with a company, like CrowdSurf, that can do it for you. They can provide and apply the most effective keyword phrases to help search engines find your site.
You also want to look at other marketing tactics to improve SEO. Creating a blog on your website is a must as this not only helps improve SEO but also helps to set you up as a thought leader in your industry. Your expertise provides a world of knowledge to your own clients while helping you to draw new clients to your site. If you can lure clients back to your site with strong content, you are more likely to forge trust, which can, in turn, lead them to the end of the conversion funnel. Video is also a huge component of content with many opportunities to engage and even educate your audience. People react positively to video because it puts a face to your brand. Other types of content can include infographics, e-books, white papers, and case studies. This technique works to increase awareness of your own content and is an effective digital marketing strategy.
Reposted: Courtesy of Clodagh O'Brien, Digital Marketing Institute
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